Launching Success: Why Launchpads are Essential for Crypto

Launchpads are an essential part of the crypto ecosystem. Many of the best projects in crypto started their life on a launchpad. They offer a powerful route to market for new projects, a chance for communities to grow organically, and a funding mechanism for novel utility that would otherwise go unnoticed and get lost in the great sea of crypto opportunity.

Crypto launchpads come in many flavours, but in essence they are a decentralised on-chain mechanism, usually through a smart contract, that lets early-stage crypto investors pledge capital in the form of crypto tokens in return for allocation. Allocation that gives them first-look purchasing of crypto projects at their very inception and so, usually, at the lowest possible genesis price. In turn, that can lead to some healthy profits when, or if, they choose to sell.

There are many, many reasons that launchpads have been a go-to default launch route for new tokens. Great launchpads serve several important functions.

Vetted Projects: There are so many crypto projects under the sun, it’s impossible to know where to begin. Add in the prospect of malfeasance project owners (i.e scams) and that landscape becomes very dangerous indeed. Crypto launchpads do due diligence on the coins they launch and ensure that early-stage investors don’t get burned from project leads with bad intentions, and they can have confidence when buying through a launchpad that the project is what it says it is, and has a genuine roadmap, utility and route to market. Launchpads even KYC projects to make sure they are who they say they are.

Community Funding: Launchpads let projects build a community of investors right from the outset. By launching through a launchpad, projects can have direct access to a ready made community of intelligent, insightful investors, leading to a fantastic foundation from which to take their project on to greater success. Projects know users who have accessed the launch through a tiered allocation system are genuinely passionate about crypto and will help them jumpstart their community and stand out.

Marketing: Launchpads have great recognition and attention-share, meaning that projects which launch through a launchpad can reach a wider audience far faster than they would otherwise be able to, which naturally leads to a far better chance of the project building the momentum needed to be a success in such a crazy, crowded marketplace as crypto is.

Operational Support: Some Launchpads are far more than just go-to-market devices, but instead have teams that offer close technical and tactical support to new projects to help them navigate many of the early pitfalls new projects face. Launchpads can help with smart contract design, twitter campaigns, VC-access — you name it, they can do it. They have helped hundreds of projects find their feet, and they know the mistakes that can be made and how a poor Zealy campaign or tortured tokenomics can nix a project’s growth before it’s even begun.

Smooth and Stable Launches: We’ve all seen crypto projects go through an IDO before having a shocked Pikachu face when the token price collapses basically immediately, or genuine investors get front-run by profit-seeking bots, or poor recognition on launch leading to FUD that in turn damages the projects before it’s barely out the stable. Launchpads offer a way for stable distribution into the market and into the hands of already committed investors who are not solely focused on dumping the token the first chance they get. By smoothly building up a substantial ownership base through launchpad distributions, new projects can price-discover at a far more stable rate, which leads to a far better chance for that project to be a success.

Launchpads are essential for a healthy crypto ecosystem where new projects can be vetted, compliant, community-focused, and with the technical and tactical support they need to get their project off the ground.

With the advent of Runes on Bitcoin, there is a crying need for a launchpad to help new Runes projects to market, and that is exactly what RunesPad is.

With Runes, this process is even more essential due to the technical complexity of the technology itself. There is no easy way to distribute Runes tokens to a following currently, and there is a need for EVM-liquidity to have a safe, vetted access point where they can deploy their capital and invest in the new Runes projects.

What’s more, with Runes, there is such an excited manic rush to be the first to create new projects that it’s more essential than ever for investors to have a way to discern what is a real project with a real roadmap and genuine utility outcome, and what is a quick cash grab.

Through RunesPad, RunesTerminal has created infrastructure that lets EVM-liquidity find its way into Runes, and find its way into Runes projects that have been vetted and with clear and ambitious goals for what the future of Bitcoin can be. That’s what RunesPad is dedicated to, building better Bitcoin, and providing a firm foundation from which new projects can launch, and just as importantly a way for investors who would otherwise not know how to begin with Runes have the familiar environment of launchpads where they can feel confident investing in the best new Runes tokens.